Interim Channel Marketing Manager

England, London, City of London
£230 - £270 per day
10 Oct 2016
07 Nov 2016
Marketing Disciplines
Channel Marketing
Industry Sector
Consumer Goods
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

An exciting project for an Interim Channel Marketing Manager to join Consumer Services FTSE 100 company.

Core Responsibilities

  • Support the development of and implement the channel marketing strategy to ensure it' is being consistently and compellingly made across a number of channels, including - Sales, DM agencies, creative agencies, media agencies, mailing houses, trade bodies, events, consultancies and affiliate partners and PR.
  • Create and deliver the appropriate materials and incentives for all channels to promote marketing mail including - briefing decks, training materials, sales material (PDFs, video and animation, leave behinds, etc).
  • Develop relationships with channel partners, affiliates, trade bodies etc. Actively drive and manage those relationships to deliver an ROI on media spend (across Q1 & Q2), to drive quality leads into the business.
  • Create all channel materials relating to tariff and product development changes.
  • Augment Campaign activity across all Partner / affiliate / trade body channels, to increase awareness from 55% to 65% by 2018.

Key Skills

  • Stakeholder management
  • Ability to augment campaign activity and work on the development of channel marketing strategy.
  • There will be events to attend and may be some involvement in hosting events; sometimes sourcing venues whilst working with the internal planner. They will work with marketing/comms team to agree a topic & identify speakers from business.
  • The candidate needs to be aware of all channels and have knowledge of marketing activities.
  • Someone who has worked in a large, ambiguous environment would be beneficial.
  • Not used to structure and wants to work together to be part of a solution.