Senior Social Media Manager
A fantastic leading digital agency based in the heart of Leeds with numerous awards under their belt are looking for an experienced Senior Social Media Manager to join their growing team.The role is primarily to devise compelling insight led social media strategies and tactical plans for the agencies current and future clients. As a Senior member of the team you will be expected to lead on the generation of strategic pillars and audience insights that underpin all social media strategies and campaigns, contribute to campaign creative direction and have primary responsibility for the delivery and success of insight led strategies.
·To play a Senior leadership role in the social media/agency new business activities. Attending pitches, leading on creative aspects of new business presentations and creative briefings.
·Will be required to help with the creation of social media strategies for clients and direct contribution to strategy development in new business activity based on key insight.
·Responsible for the social media department reporting.
·Will be required to plan and deliver social media advertising.
·Manage and lead a team of Social Media Executives.
·A comprehensive knowledge of all major social media platforms and their application within a social media/digital marketing environment.
·To be passionate about the discipline of social media.
·A strategic and analytical mind, always questioning and actively seeing for the 'so what' from all insight work to make strategies and recommendations relatable for clients.
·Comprehensive, working knowledge of all major social media advertising platforms, including.
·Wide knowledge of analytics tool marketplace and the relevant application of these tools
- Knowledge of agency selected social analytics platform (currently Sysomos)
- Expertise of creating custom queries/searches/Boolean logic strings within associated tools
·Detailed understanding of the technical application of major social media platforms, for example:
- Facebook Opengraph
- Twitter card data
- API capabilities/Firehose permissions
- Competition rules ad regulations
This Senior Social Media Manager role is commutable from Leeds, Bradford, Wakefield, Harrogate, Doncaster and surrounding areas
MET Marketing is acting as an employment agency in relation to this Senior Social media Manager job.