Regional Marketing Manager

Scotland, Edinburgh
£Competitive + car
29 Sep 2016
27 Oct 2016
Marketing Disciplines
Digital / Online Marketing, Marketing
Industry Sector
Agency, Marketing Agency, Automotive
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Regional Marketing Manager

Our client is a leading automotive manufacturer committed to providing their dealers with an industry leading dealer marketing programme. They are now seeking a field-based Regional Marketing Manager to work with Retailers in Scotland & N.Ireland. You will work closely with the other members of the manufacturer's field team to assist Retailers in developing their marketing strategies - with a particular focus on engaging them in the benefits of digital marketing.

The successful candidate will be a highly effective communicator, with experience working in an automotive retail marketing role - either in an agency, dealer or manufacturer. You will need to have excellent interpersonal skills and be able to form strong, collaborative working relationships with the rest of the field team. You will be able to lead marketing strategy by working closely with Retailers and other field team members across a range of media channels.

Responsibilities will include:

  • Developing and sustaining marketing plans for each Retailer across a range of media - particularly digital
  • Identifying and exploiting marketing activity for the region
  • Costing and coordinating campaigns within budgets provided
  • Initiating and sustaining Retailer marketing group activity across the region
  • Executing campaigns across all media from conception to final delivery and post campaign evaluation
  • Briefing creative to agency and managing the process from brief through to production of finished work
  • Media planning

The successful candidate will have:

  • Experience working in an automotive marketing role
  • Have a good all round knowledge of media
  • Knowledge and understanding of digital marketing and social media
  • Have excellent interpersonal skills and be able to build strong working relationships
  • Be highly organised and a self-starter who is able to work independently

To be considered for this role, please forward your CV and a covering letter to Nicola Hedges at Copeland Automotive Recruitment.