Allexo Search

Campaign Director (Brand/Shopper Marketing)

Allexo Search
England, London
£45000.00 - £55000.00 per annum + 20% Bonus + Benefits
26 Sep 2016
24 Oct 2016
Marketing Disciplines
Marketing, Planning, Trade Marketing
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side

This is an opportunity to help develop and deliver best-in-class shopper marketing campaigns for the UK's leading Shopper Media agency, a business with a (growing) headcount of 55 people based in London Bridge.

Since their inception in 2009 the business has won many awards, were officially one the UK's fastest growing marketing agency for a number of years running, partner exclusively with some of the UK's leading retailers, and work with an extensive portfolio of the world's leading consumer brands.

Their business is built around 4 key pillars: Creative, Planning, Innovation and Insight. The Campaign Director is essentially a consultant within the business, taking ideas from conception through to reality ensuring they are planned and grounded with commercial sense.

As Campaign Director you will be responsible for:

  • Idea generation & strategy development: Running 'campaign laboratory' sessions with internal stakeholders to develop insight-led, idea-driven marketing campaigns for clients
  • Working alongside colleagues in creative to build engaging ideas that will resonate with shoppers and with the client teams to ensure the needs of the brief are being met
  • Building the client response: Working with others internally to craft a compelling story to clients, clearly demonstrating approach and rationale, supported by research and data where possible
  • Team management: Leading a team of direct reports, who could range in level from Planning Associate to Planning Manager
  • Pitch team leadership: You will have dedicated time in your work plan to lead responses on new business pitches
  • Building cross-team collaboration: Working closely with the creative department, writing inspirational briefs that build brilliant visual responses for clients

  • Desired skills and experience:

    • 5 years+ experience in FMCG Brand/Shopper Marketing or Media Planning
    • Experience leading Shopper campaigns with major FMCG brands inside the multiples desirable
    • Coaching and development of a high performing team
    • A proven track record in creating marketing plans for brands that have delivered results
    • A balance of creativity (coming up with exciting ideas at pace) and commerciality
    • Project management - working with multiple stakeholders to ensure projects are delivered best-in-class results

    As well as a highly competitive basic salary this role will offer a 20% bonus (achieved for the last 3 consecutive years) plus benefits and a great company working environment.

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