Marketing Manager

England, Greater Manchester, Manchester
£30000 - £35000 per annum
21 Sep 2016
19 Oct 2016
Marketing Disciplines
Industry Sector
Hospitality / Catering
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
A leading hospitality organisation are looking for a Marketing Manager who can develop and execute an innovative marketing strategy and plan that promotes the brands within the business's portfolio across a broad range of channels including PR, events, print and digital media.

You will be Working closely with internal and external stakeholders to create an intelligent, market leading calendar of events and networking opportunities that deliver results, ensure commercial targets are met and maintain and improve Trip Advisor positions. Manage and support the Business Development Managers enabling them to build strong and relevant Business relationships, be established members of networking groups and create opportunities to promote the brands locally. Work closely with the Social Media Manager to ensure the online campaigns are built into the marketing strategy and plan and that they reflect and support campaigns, events and brand marketing activity.

Core Responsibilities :

Marketing strategy and plan:
*Develop and implement a marketing strategy and detailed plan for each of the brands in the portfolio
*Develop a suite of detailed analytical reports to review the success of every event / campaign and the annual plan
*Commercial and industry awareness and knowledge
*Manage PR for all brands and identify opportunities in media to maximise PR

Client Relationships:
*Identify potential brands and businesses for our BDM's to target and build relationships
*Ensure a local network database is created, updated and well maintained
*Build relationships with industry press

Events & Networking:
*Represent the brands at industry and networking events
*Identify opportunities to network and increase awareness of all our brands by guiding our team of BDMs

Brand Development:
*Develop, increase awareness and grow our brands
*Police our brands and ensure all PR and advertising is in line with branding
*Manage branding guidelines

People Management:
*Responsible for managing site based Business Development Managers (currently x 3)
*Develop and guide BDM's to achieve their targets
*Set and regularly review BDM's targets, strategy and plan of action

Essential Skills & Experience:
*Marketing degree and / or CIM qualification or an MBA
*Ability to manage multiple campaigns across multiple brands and channels
*Budgeting and forecasting
*Marketing strategy and planning experience including multi-channel and digital marketing
*Brand management and new brand launch experience
*Networking and hosting experience
*Exceptional written and oral skills, attention to detail and the ability to adapt key messages dependent on the target audience
*Highly organised, personable and flexible in approach to work and working hours

With the growth projection and future plans for this business, this is a fantastic opportunity to not only join the journey but help lead the charge! If you're interested in a career change and think you have what it takes to join a cutting edge team focused on delivering a world-class proposition, then please apply through the link or you can contact Adam Walker at Adam Recruitment.

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