Customer Loyalty Manager

£45000 - £50000 per annum
21 Sep 2016
19 Oct 2016
Marketing Disciplines
Industry Sector
Data Services
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Data Analyst
Our client is a rapidly growing but already established group organisation based in Lancashire, providing a diverse range of animal products for over 200 years, both B2C and B2B. The business are investing in expanding their marketing function to drive growth forward, looking to recruit several junior to senior positions across multiple brands within the organisation.

The business are looking to recruit an experienced Customer Data Manager, responsible for the creation and delivery of a cross business customer retention and loyalty strategy. Salary £45,000 - £50,000 depending on experience. The post-holder will ensure that the marketing team support the creation of a consistent, effortless & engaging customer experience across touchpoints by using customer data to implement initiatives linked to delivery of the overall personalisation strategy. This will enable the business to tailor content, offers and service based on customer data.

Key responsibilities will include:

*Management and development of loyalty programmes and incentive schemes, with personalised welcome, In-life, upsell and cross-sell, loyalty and retention strategies across all channels
*Development of data based customer segmentation
*Ownership of customer databases and data capture
*Information gathering, market research and analysis to assess market, competitors and product for opportunities and issues
*Analysing campaign data and trends and translate to actionable recommendations
*Driving the creation of a customer engagement, retention and loyalty programme strategy which will be delivered via sales & service touch-points, our CRM programs and other marketing touchpoints.
*Supporting the development of a roadmap for the introduction of personalisation and customer decisioning at relevant touch-points, so that we use what we know about customers to present relevant content, product and offers.
*Working with data and finance team team to develop and optimise 'next best action' recommendations to support strategy.
*Lead the design (where relevant) and implementation of business processes and organisational change to ensure new capabilities are successfully introduced into the business.
*Working with the marketing team to ensure we deliver an engaging customer experience that is joined up across products, channels and touch-points.
*Ensuring that customer engagement initiatives are measurable and clearly link to the strategic goals of the wider business.
*Acting as the CRM stakeholder to input relevant business requirements and ensure they are delivered.
*Influencing the wider business to adopt a common approach to customer engagement, personalisation, loyalty management, customer recognition and customer retention.

Essential skills and experience:

*Experience of creating and delivering customer loyalty and retention strategies
*Excellent project management skills, assertiveness and ability to multi-task
*Proven track record of customer insight-led and fact-based thinking and planning
*Proven ability to translate strategies into a roadmap and plan
*Excellent persuasiveness, presentation and influencing skills with confidence in presenting and influencing at Senior level
*Evidence of constantly seeking out best practice with a proven record of leading continuous improvement
*Highly numerate with the ability to analyse data
*Able to adapt between companies - each market is at a varying level of capability and development
*Resourceful self-starter

If you're interested, get in touch

More searches like this