WWF is the world’s leading independent conservation organisation. Our mission is to create a world where people and wildlife can thrive together.
To achieve our mission, we're finding ways to help transform the future for the world’s wildlife, rivers, forests and seas; pushing for a reduction in carbon emissions that will avoid catastrophic climate change; and pressing for measures to help people live sustainably, within the means of our one planet.
We’re acting now to make this happen.
In order to protect nature we need to take on the big issues facing our planet.
We're facing up to challenges such as the urgent threat of climate change. We're also promoting sustainable use of resources, helping us all change the way we live and working with business and government to protect our planet for generations to come. Only then can we develop a world where people and wildlife thrive.