Top CV tips for marketing analytics

Written by: Simon Lewis
Published on: 30 Jul 2014

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Writing a new CV can often to be a more challenging task than you initially think. Accurately portraying your skills, breadth of experience and knowledge within a few short pages is a tough task.  There are a number of online guides about how to write a good CV, along with a variety of opinions on what works; questions around the latest style, layout and how many pages it should be, make this a very subjective topic.

Here, leading data and analytics recruitment consultancy, Harnham, share their views on how to piece together a compelling CV, based on feedback from employers about what they expect to see on a marketing analytics & insight professional’s application.  First, consider this quote:

“…the point of having an analyst in a business is to accurately condense and analyse large volumes of data and draw out the relevant pieces of information that can have an impact on a business.  An analyst should be able to sift through irrelevant information and draw everything together to highlight relevant information in a compelling way.  If an analyst isn’t able to have the same approach with their CV and draw out the information that is relevant and discard the rest, it doesn’t give a good impression or an indicator that they will be an effective analyst.”

So how do you go about making sure that your CV does give the right impression and get you that interview opportunity?

Get the structure right

A good structure should typically follow this order:

  • Name and contact details (Include contact number and email)
  • Personal Statement/Summary
  • Key Skills
  • Employment History
  • Education
  • Interests
  • References

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Layout and formatting

Use a clear layout and include headings to separate each of the above sections. Within each section use bullet points to define your role, responsibilities and skills rather than long paragraphs full of commas. This will help to make the content far easier to scan for key information and is more likely to grab the attention of the employer.

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Content – be specific

The content should be clear and concise, but with enough information to give the employer a solid understanding of what your role entails and what your responsibilities are. It is useful to give a brief introduction to the company and / or team to add context, but essentially the employer is going to be more interested in hearing about your skills and responsibilities and not those of the team in general.

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Tailor your CV

Lastly, tailor your CV for each role you are applying for: Carefully read the job adverts and descriptions and highlight relevant pieces of information to showcase your skills and experience that most suited to what the company are looking for.

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Your CV is your sales pitch

Remember, CV’s are meant to be factual but they are also a tool to sell yourself, so make the content interesting, relevant and engaging – this could be the only opportunity you have to convince an organisation that you are someone they want to interview and help you stand out from the other applications they receive.