The Top 10 Most Popular UK Marketing Groups on LinkedIn
Choosing the right LinkedIn groups to join can be a time-consuming minefield. And since our initial guide was published in December 2009 many groups have grown in size, whilst others have remained stagnant, or even buckled under the restraints of time and effort. Some groups continue to grow, whilst there are some new players in town.
See which groups are hot in 2014 and join those most relevant to you. Here is your definitive guide to the top UK marketing LinkedIn groups*.
Details correct as of as of 9th January 2014.
Group bio: The largest UK marketing, digital, advertising & PR group on LinkedIn – bringing people together both online and offline – to share ideas, monitor trends, find jobs & post industry-related discussions. This group is reserved exclusively for UK based marketing professionals and advertising clients of Only Marketing Jobs.
Best for: Relevant, current, topical and regular discussion pieces and news with a diverse range of contributions. Organiser of regional digital marketing conferences and other networking activities. The group has 20 sub-groups.
Members: 50,171
Created: 24th January 2009
Group owner: Mark Lennox
Group bio: Business-to-business marketing is a rapidly evolving world, and as a result practitioners are under pressure to stay up to speed with the latest developments and understand new opportunities as they emerge. This group is designed to provide B2B marketers with the opportunity to interact with one another, share ideas and help the community develop and grow
Best for: Connecting with like-minded UK B2B marketing professionals; regular and relevant discussion pieces
Members: 36,769
Created: 4th November 2008
Group owner: Joel Harrison
Group bio: Jobs in Marketing, Creative, PR, Digital, Design and Advertising. The place to find exclusive industry insight and information on upcoming events and seminars. Connect, discuss and share ideas with your creative industry peers – or just drop in to catch up on the latest news.
Best for: Jobs in Marketing, Creative, PR, Digital, Design and Advertising
Members: 16,715
Created: 21st April 2009
Group owner: Allison Upton
The Institute of Direct Marketing (IDM) Group
Group bio: An informal discussion group for members and friends of the IDM, with a professional interest in direct, data and digital marketing practice. The Institute’s goals and activities are described in full detail at www.theidm.com
Best for: Regular contributions from a diverse range of members, which are on-topic and pertinent to digital marketers
Members: 18,925
Created: 31st July 2008
Group owner: Lisa Turner
DMA: Direct Marketing Association (UK) Limited
Group bio: The group runs in association with the DMA, Europe’s largest professional body serving the multi-billion pound direct marketing industry.
Best for: Networking and knowledge-sharing events; cutting-edge industry studies and research; updates and analysis on the latest political and legal developments; business support tools; and specialised legal advice.
Members: 9,820
Created: 10th September 2009
Group owner: Rachel Aldighieri
Chartered Institute of Marketing, UK
Group bio: Ex and current CIM Chartered Institute of Marketing alumni community group. Let’s build up our own knowledge network and help each other worldwide.
Best for: Diverse commentary on marketing-related issues, especially pertinent to the senior marketer
Members: 9,498
Subgroups: none
Group owner: Yves N G van Hemelryck
Marketing Professionals Network – powered by Stopgap
Group bio: This group is a place for UK marketing professionals to network, share ideas, engage in discussion, learn from industry experts and access top-notch career advice.
Best for: Relevant, current, topical and regular discussion pieces and news, an advertiser of marketing jobs
Members: 8,898
Created: 14th May 2009
Group owner: Claire Owen
Group bio: A group for anyone associated with the Digital Media market. To be used as a platform for an innovative ideas exchange, to network internationally with pioneers working within the digital space and to be kept up-to-date with new career opportunities in the UK and on the international stage.
Best for: Relevant, current, topical and regular discussion pieces and news, an advertiser of marketing jobs
Members: 4,357
Created: 4th February 2009
Group owner: Ashley Seddon
Technology for Marketing & Advertising
Group bio: The UK’s largest showcase of digital, data and CRM solutions & strategic insight.
Best for: Topics relating to the technology, marketing & advertising show (Earls Court)
Members: 5,858
Created: 23rd January 2008
Group owner: Katy Wilkins
Group bio: A group dedicated to the networking of UK communications and marketing employees – from corporate communications and PR to marketing and advertising.
Best for: Connecting with UK-based marketing professionals.
Members: 5,392
Subgroups: None
Group owner: Russell Jones
* List excludes super-groups initiated outside the UK.