The Lowdown On Marketing In Technology 2018

Published on: 19 Apr 2018

marketing in tech FI

On The Edge are back for the summer and better than ever – Thursday saw them taking over The Goldsmiths Centre on a seriously sunny day to host Stephen Waddinton of Ketchum PR & Tony Tarquini of PEGA for the Marketing within Technology Sector breakfast event (#TechBrek). Both speakers shared invaluable insights into the #MarTech sector, including personal branding, the importance of having a point of view and how social media marketing can create ROI for tech businesses. You can view the speaker presentations on the On The Edge website, but if you’re looking for a bitesize version, we have collected the highlights and the best tweets of the morning!


Stephen Waddington | Partner & Chief Engagement Officer at Ketchum PR | Visiting Professor in Practice at Newcastle University

Stephen is responsible for driving the integration of digital and social capabilities in client engagements across the agency's international network. He is a change agent, ambassador and thought leader for the agency on modern forms of engagement and PR practice. He kicked off the morning's discussions with his insightful presentation on what senior leaders should be doing to build their reputation as a recognised authority within a business, and how leaders in tech can leverage their expertise to drive growth.

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Tony Tarquini | Director at Pega Systems

Tony heads up Pega Systems' insurance business arm for EMEA. Tony sets European solution strategy, develops sales themes and drives real business benefits for one of the World's most influential technology companies. As a thought leader and sales luminary. Tony presented on how experts can engage in marketing and sales processes without consuming valuable time, and what strategies technology firms should employ to engage their key business development prospects. 

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There you have it, a brilliantly executed event in collaboration with Passle and that is #Techbrek done!