Oh, #EdgeRecruit how we do love you. Every year this marketing in recruitment event smashes it out the park and this year's highly anticipated event was no exception. Held at Club Tropicana, On The Edge Events brought a touch of summer sun and the sweet taste of fruity cocktails to a very blustery (and not to mention FREEZING) day in the West End. Complete with beach balls, lei's and Simon Lewis in his best Baywatch get-up, the bar was set high from the start and what a treat it was. We wanted to bring you some of the top takeaways from the day so here it is, #EdgeRecruit in tweets:
"You need to sell your content. You need to establish how you can help the audience and make your press release stand out. How can you grab their attention? How does your content relate to them?" @stephbluesky@BlueSkyPR#EdgeRecruit
There's an incredible amount of data available to businesses. But big data is useless without the ability to drive value out of it. Businesses need to adopt the right technology to manage it. #edgeRecruit
'Expert To Expert Marketing - Winning Business Through Expertise'
Successful thought leadership - relevant, current, provides insight, digestible, as well as being from a trusted source. Content delivered by somebody/something you trust, will have an 86% more chance of success.#EdgeRecruit
"Rapport is the closest thing that you can get to a truth serum, so if you can build a relationship with someone, you can learn what is important to them, which enables you to be a better marketer." 🔨@DanConnors16@AppliedIG#EdgeRecruit