The 10 most influential UK marketing groups on LinkedIn

Written by: Simon Lewis
Published on: 13 Jun 2011

Your definitive guide to the top UK marketing, media & communications LinkedIn groups

You’re into marketing and you’re on LinkedIn.  These are the groups you should be joining.LinkedIN


Updated 13th June 2011

More than an enormous ‘talent pool’ (as it now masquerades as being), the World’s largest business  social networking platform is the key channel for both business and personal branding and development. Whether you want to connect with peers, share thoughts, embattle with adversaries or put yourself on the map, you need to be where your audience hang out. Here are the movers and shakers since our last list was published in January 2011:

UK Marketing Lounge

Group bio: The largest UK Marketing, Advertising & PR group on LinkedIn – bringing people together both online and offline – to share ideas, monitor trends, look for jobs & post industry-related discussions. This group is reserved exclusively for UK-based marketing professionals. Best for: Relevant, current, topical and regular discussion pieces and news with a diverse range of user-generated contributions. Organiser of monthly regional events and other networking activities, as well as a large publisher of marketing jobs Subgroups: 20 (marketing disciplines & UK regions) Members: 27,000

                B2B Marketing

Group bio: Business-to-business marketing is a rapidly evolving world, and as a result practitioners are under pressure to stay up to speed with the latest developments and understand new opportunities as they emerge. This group is designed to provide B2B marketers with the opportunity to interact with one another, share ideas and help the community develop and grow Best for: Connecting with like-minded UK B2B marketing professionals; regular and relevant discussion pieces Members: 9,195

                The Institute of Direct Marketing (IDM) Group

Group bio: An informal discussion group for members and friends of the IDM, with a professional interest in direct, data and digital marketing practice. Best for: Regular contributions from a diverse range of members, which are on-topic and pertinent to digital marketers Members: 5,710

                Major Players

Group bio: Jobs in Marketing, Creative, PR, Digital, Design and Advertising. The place to find exclusive industry insight and information on upcoming events and seminars. Connect, discuss and share ideas with your creative industry peers – or just drop in to catch up on the latest news. Best for: Jobs in Marketing, Creative, PR, Digital, Design and Advertising Subgroups: 11 Members: 5,943

                Chartered Institute of Marketing, UK

Group bio: Ex and current CIM Chartered Institute of Marketing alumni community group. Let’s build up our own knowledge network and help each other worldwide. Best for: Diverse commentary on marketing-related issues, especially pertinent to the senior marketer Members: 4,136

                Technology for Marketing & Advertising

Group bio: The UK’s largest showcase of digital, data and CRM solutions & strategic insight. Best for: Topics relating to the technology, marketing & advertising show (Earls Court) Subgroups: 4 Members: 4,083

                Digital Personnel

Group bio: A group for anyone associated with the Digital Media market. To be used as a platform for an innovative ideas exchange, to network internationally with pioneers working within the digital space and to be kept up-to-date with new career opportunities in the UK and on the international stage Best for: Relevant, current, topical and regular discussion pieces and news, an advertiser of marketing jobs Members: 2,962

                Digital/Online Marketing Professionals

Group bio: A group for UK marketing people who want to share ideas and experiences relating to: SEO, PPC, Affiliate Marketing, Social media, Customer Experience, Web Design, Content Management, and much more. Best for: Connecting with like-minded digital/online marketing professionals Members: 2,903

                B2B Marketing UK

Group bio: Group dedicated to B2B (business to business) marketing. Share ideas, monitor trends, post interesting discussions, view latest news, look for jobs and much more Best for: Connecting with like-minded UK B2B marketing professionals; regular and relevant discussion pieces Members: 2,887