Marketing sector to see staff and salaries bolstered, says report

Written by: Simon Lewis
Published on: 22 Jul 2010

Marketing recruitment and salaries are set to rise in the coming months, according to a study that adds weight to evidence of a recovery in the industry

Gold coinsIn its Market Eye report, marketing recruitment giant, Aquent, comments that 50% of firms plan to boost headcount in the next six months, while 43% forecast no change.

More than a quarter (29%) of firms predict salaries will rise, with the rest indicating no change.

Spend increases

The expected uplift among clients is mirrored by anticipated increases in advertising, design and digital agencies.

The UK marketing industry was hit hard by the financial crisis and subsequent recession, with redundancies and pay freezes common. But confidence is returning as the economy shows tentative signs of recovery, and advertising spend grows along with marketing budgets.

ZenithOptimedia has revised its forecast for advertising growth upwards following a “stronger than expected” first half.

The recent Bellwether report also maintained its prediction of a year-on-year rise in marketing budgets, despite expectations being revised downward in the second quarter.


Peter Geary, Aquent’s UK regional director, says: “Marketing is always one of the first areas to see cuts when budgets are tight, but it seems that firms are beginning to invest in brand awareness again and the jobs market reflects that.”

The Aquent research was based on face-to-face and telephone interviews with 214 client and agency marketers.

Simon Lewis, editor of marketing community, Only Marketing Jobs, says: “Our job board product has seen a steady increase in the number of recruitment agencies looking either to add to its media spend, or switch it.  This is a shift from 12 months ago, when job board advertising stalled.  There really does seem to be an increase in marketing staff requirements.”

If you’re a marketing jobseeker, what are your thoughts on the market?  It is improving or this is simply a false-dawn?

Original Source: Marketing Week

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