Marketing Analytics & Data Salary Guide 2012

Written by: Simon Lewis
Published on: 6 Mar 2012

What are you worth?

MoneyHuge thanks to specialist marketing statistics and analysis recruitment consultancy, Harnham Search & Selection, for sharing their recent Analytics & Data Salary Guide.  The results are both insightful and informative – here are the top lines:

2011 was a good year for those skilled in analytics or data. The commercial world we live in today feeds on data with a seemingly insatiable appetite.  The best businesses know that sourcing, storing, extracting, manipulating and analysis of this data will be the difference between success and failure in an increasingly competitive marketplace.

There was a high volume of demand for resources throughout the year and despite economic uncertainty, the recruitment market was buoyant with a significant increase in hiring activity.  There was significant recruitment activity in many of the disciplines where analytical talent exists.  Marketing and Insight has continued to grow strongly in line with a diverse range of companies building their analytical functions.

Obviously it is very difficult to predict exactly what the economy may or may not do in 2012.  However, with some commentators predicting very slow growth at best, it is encouraging that currently we do not appear to be experiencing anything like the concern that engulfed recruitment plans in 2008/2009.

The Analytics sector is finding there is still a substantial shortfall of suitably skilled and available candidates in the UK employment market.  With growth in the use of analytical tools and the limit on talent available, we can only anticipate that these gaps will get bigger and salaries will increase further through 2012 as demand outstrips availability.  Contract and interim resources will inevitably become more prevalent in the next 5 years as more and more analytical talent realise their value.

In the following stats, salaries are broken down by experience level as follows:

  • Entry level = 0 – 2 years
  • Mid-level = 3 – 6 years
  • Senior technical or manager level = 7 – 10 years
  • Executive or director level = 11 years+  


Marketing & Insight

Marketing & Insight Perm Salary Range


Risk Perm Salary Range

Data Management and Business Intelligence

Data Man Perm Salary Range

To see daily contractor rates and for more context around this salary report visit

If you’re a data, insight or analytics employee or employer looking for a reputable recruitment consultant, go

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Edited by Simon Lewis | Only Marketing Jobs

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