Christmas & Charity: The Perfect Combination
The John Lewis advert came out with a bang last week as it always does, and we particularly love the fact that is has come out in conjunction with Age UK!
Christmas adverts have become a culture in themselves and see people all around the world eagerly anticipating their release each year. John Lewis has won the gong for best Christmas ad in most people's books for the last few years now. With such hype surrounding Christmas adverts, it is a fabulous opportunity for charities to get involved and make their cause known.
Brands and retailers have a responsibility, particularly when they have such a great reach, to help give charities the voice they need to appeal to the public. Last year, Sainsbury's were hugely successful with their Christmas advert which saw them partner with the Royal British Legion. Remember that one? Maybe John Lewis have drawn inspiration and decided to follow suit! Check out both adverts below and see for yourself!
John Lewis Christmas Advert 2015 - #ManOnTheMoon
Made in partnership with Age UK
Sainsbury's Christmas Is For Sharing 2014 Ad
Made in partnership with The Royal British Legion
If you want to make a difference in your marketing career take a look at these charity jobs, including British Heart Foundation, ActionAid and more.