6 Ways To Ensure Your CV Beats The Bundle

Published on: 9 Feb 2015

CV writingEmployers receive hundreds of CVs and spend only a few seconds scanning them so it’s important to make sure that it’s succinct, relevant and sells your skills.  Below are 6 tips to writing a successful marketing CV for the Professional Services sector (they are relevant to any sector). 

Length & Layout 

  • A CV should be no more than 2 pages for a junior to mid-level candidates or 3 pages for a senior candidate.
  • Use a modern font such as Arial and enough white space to make it easy on the eye.
  • Don’t write reams of prose, stick to bullet point format and keep the sentences short.

Personal Statement

  • Write a short paragraph summarising the skills that are unique to you.  Mention your level, key skills and sectors or geographical regions you have worked across. 
  • Don’t make a list of generic attributes such as “team player”, “calm under pressure” etc. The employer is only interested in skills that make you unique.

Experience/Key Skills

  • Don’t write a skills based CV - your experience should be listed under each role which should be in reverse chronological order.
  • Always explain what the companies that you have worked for do, particularly if you don’t currently work in the Professional Services sector.
  • In a short paragraph or a few bullet points give an overview of your responsibilities, then list your key achievements. These should be done as follows: 
  1. What you did and why
  2. How you did it
  3. Results and measurement. It looks good to discuss figures, cost savings, leads, generated, column inches or even intangible results such as positive feedback.
  • Wording is everything.  Use phrases such as “led on X initiative”, “project managed” and “sole responsibility”, particularly if you are applying for a role that is a step up from your current role.
  • Tailor the CV to the role. It’s worth having two or even three versions of your CV depending on the types of roles you are applying for.
  • Always explain gaps in your work history.
  • If you have spent a number of years as a freelancer, listing each contract role in detail could make the CV look jumpy. Instead treat your time as a freelancer as one role and then list each assignment under the main heading.


  • Professional Services firms place great emphasis on your academic background so do include your academics and grades.  


  • Give a brief summary of your interests as they give an insight into your personality. Avoid mentioning controversial topics such as membership of political or religious groups. Unfortunately people can make assumptions, however inappropriate.  


  • Never lie on your CV. The chances of being found out are high.
  • Proofread it, and get someone else to check over it too.

And once you've got your CV looking tremendous, you can begin applying for marketing jobs within the Professional Services industry.

This article was produced by Anthem Consulting, leading recruitment professionals within the Professional Services and Legal sector.