Your online presence has never been more important than it is currently. Looking after your website is an ongoing project but, here are some quick adjustments you can make which should help improve your recruitment website's search results.
- Killer Keywords: this one is pretty simple. Think of a couple of keywords or keyword phrases that candidates or clients would use to find you. This could be based on your recruitment specialism, location or even simple phrases like "new jobs", "find a job" or "hire talent". Use these keywords and phrases as a basis when amending, adapting, and creating content.
- Modify the Meta: Metadata is one of those things that you may not have paid close attention to as a website owner/curator however, meta titles and descriptions are specifically for SERP (search engine ranking pages). Make sure you have included these at every available opportunity using the most suitable keywords. Pay particular attention to locations as Google loves to display searches based on location. Here's an example of a meta title structure for recruiters: [INDUSTRY SECTOR] jobs in [LOCATION]
- Create Content: During this pandemic, you may have found that there has been a lack of new job content on your website. Instead, you may want to use this time to add news, articles to your site. If you don't already have a recruitment blog, add one now!
- Dispose of Dead Jobs: This is a trickier one. Depending on what type of company you are Google has different recommendations of what you should do with your expired vacancies.
- Smaller agencies and one-man-bands: Rather than delete the page it's recommended that you post links to similar jobs with a brief summary.
- Medium agencies: Google advises the removal of expired job pages with a 404 page. You should create your 404 page in line with the rest of your website, using a friendly and informative tone to explain that this job listing is no longer available.
- Enterprise companies: Use a noindex page, displaying a simple “this job is no longer available” message with links to available roles on your site.
- Examine your Mobile User Experience: This isn't new or groundbreaking advice, we all know how important it is to have a responsive or a mobile site so candidates can easily use your site at all times, so if you haven't yet done this do it now. If you have, it's worth taking a moment to check everything is still running efficiently and providing the best UX.
- Get on Google Jobs: Not the quickest task but worth it. If this is something you’ve been looking at doing for a while check out this article from Google on how to index your jobs.
There you have it 6 things you can be doing to help increase your SEO performance. Should you need more help Kaizen Digital are search marketing pros within the recruitment industry.