On the long journey of a career, a marketing job can become stale. The end of summer and the slide into September signifies a new start for many of us; the beginning of a new season. Whatever it is, the end of summer can be a real challenger for a marketing professional, especially those who have been in their roles for a longer period of time. It’s difficult to look at the bigger picture of your marketing career when you’re dealing with the day-to-day but are you really into it? What are you doing and is it satisfying a sense of purpose and fulfilment? If you feel like things are dragging a bit and you need to spice things up, check out our top tips to help refresh your marketing career:
Figure out what you want
Are you working in an all-encompassing marketing manager role but your heart and skill-set actually lies within something more content-focused? Perhaps you’re pigeon-holed into an email marketing role but actually, you’d love to work in PR. Whatever it is, you need to establish what it is that you really want. A career isn’t just 10 years then you’re done (unless you’re really lucky.) You need to think about your direction and what you can do to get yourself there. Write down what you love, what you hate and what you’re good at when it comes to your job. The aim is to try and eliminate as much of the hate section as possible.
Advance your current position
A good tip to help you refresh your current marketing job is by elevating it. Is it about time you had a promotion? What do you need to do to achieve that? Sometimes adapting and gaining more responsibility in your current role is just what you need to re-energise you and regain some enthusiasm for work. Equally, a sideways step into something slightly different can be just as effective at quenching your thirst for change. This is also a really great way to bolster your skill-set providing you with more options in the long-run.
Share your expertise
The perfect remedy for a career boost; share your expertise. Whether you start off by mentoring junior members of staff at work or delivering talks at specialist marketing events, this is a great way to reignite the spark back into your career. By becoming a thought-leader in your space, you’re opening up a plethora of new avenues and fresh opportunities, whilst also doing something incredibly rewarding. You may be sat there thinking you "don't know enough" and that you don't have much to give in terms of thought-leadership, but you know a lot more than you think you do. Surprise yourself! You might bag yourself your dream marketing job by putting yourself on this platform.
Rethink your CV and professional profile
Sometimes, refreshing your marketing career means getting a new job. It just does and that’s not a crime so don't feel guilty for feeling that way. You grow and develop professionally from contrasting experiences, working with a diverse range of people and adapting yourself to new environments. You can't do any of those things if you stay in the same place for 10 years. You're in danger of falling into bad habits and generally just becoming a little bored Have a look at your CV. If you haven’t updated it since you took your current marketing job, it’s time to sort it out. Pay attention to your online presence. In this day and age, you're not just a name on a piece of paper. You've got to have the whole package.