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Shopper Marketing Manager

Shopper Marketing Manager

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Shopper Marketing Manager – hybrid working (2 days onsite per week)

Our client

Two iconic UK brands with a strong history and heritage who have now merged to create one unique, integrated company. Owned by an FMCG giant who operates in more than 50 countries, with products sold in over 170 countries, represented by almost 38.000 employees worldwide, and a consolidated turnover of €12.7 billion (2020-21).

Role overview

We are seeking an experienced, ambitious shopper marketeer who has a genuine interest in applying strategy and analytics to creatively deliver successful shopper marketing activity. Reporting to the Head of Shopper Marketing, you will support the monitoring and analysis of shopper market data whilst delivering continuity for the existing product range. This role is crucial in assisting the marketing team to develop and deliver their shopper marketing campaign and thought leadership in the UK & Ireland.

• Communicating with the Brand Marketing team, Shopper Marketing team and agencies on a day-today basis – translating & influencing brand strategy for shoppers

• Develop and manage full 360-degree Shopper Marketing campaigns (online, in-store and digital)

• Work with the Brand Marketing Manager, Shopper Marketing team & Category Insight team to evaluate the outcomes of activity

• Budget ownership and management to deliver strong ROI while meeting brand/customer objectives

You will have

• Bachelor’s degree or equivalent, ideally in a relevant subject

• Data numeracy (ideally NIQ/Circana)

• Previous experience (ideally 3 to 5 years) working as a shopper marketing manager within an FMCG environment with proven delivery of shopper marketing plans – Excellent understanding of the UK retail environment

• Appreciation of the marketing discipline and a fluency in contemporary marketing strategy, media channels and creative options

• Good interpersonal skills combined with a can-do mentality and an ability to make things happen

• Strong Presentation, Excel & PowerPoint skills

Job Overview
Category
Category not defined
Job Type
Permanent
Consultant