Intelligent People Ltd

Marketing Director

Location
England, London, West London
Salary
£80000 - £90000 per annum + bonus + benefits
Posted
14 Feb 2018
Closes
14 Mar 2018
Ref
EB0000007135
Marketing Disciplines
B2B, B2C, Marketing
Contract Type
Permanent
Work Experience Level
Director
Agency-side or Client-side
Client Side
We are working with a high growth Fintech / SaaS business who have developed a digital financial wellbeing solution which is having an incredibly positive impact on its users.

Given progressive growth plans they are looking to hire a Marketing Director who will be responsible for a team of 3 senior marketers and the company Marketing and Lead Generation strategy. You will be a key member of the management team, developing and implementing marketing strategies which will strengthen the businesses position in the market place, building sustainable growth.

The role of Marketing Director / Head of Demand Generation Marketing / B2B Customer Marketing Director / Head of Marketing will require a passion for technology and it's capacity to have a positive social impact. You will have responsibility for:

*The development of the long-term company marketing strategy, with an emphasis on
achieving B2B sales growth, market penetration and cost-effective customer acquisition
*The development and implementation of a winning Lead Generation strategy
*Take ownership of the business' reputation and recognition; including brand, PR and communications
*Working closely with the Sales Team; enabling them to meet their objectives
*Working closely with Product Team; to define marketing strategies for new and existing products
*Continual market reviews, consumer trends and the activities of competitors,
*adjusting the marketing plan if necessary
*Develop annual marketing plans and budget, working closely with Finance to optimise
*performance
*Provide leadership in the development and growth of the B2B2C Marketing Team, guiding
*day to day activities, setting KPIs and coaching them to succeed
*Oversee and direct the execution of campaigns, events, content creation and asset
*development and more by the Marketing Team.

You will bring the following to the role of Marketing Director / Head of Demand Generation Marketing / B2B Customer Marketing Director / Head of Marketing:

*A track record of successfully scaling Marketing teams demonstrating progressive responsibility for marketing
*Experience of working with a high growth or scaling business having implemented a successful lead generation marketing plan
*You will have worked within a SaaS, Employee Benefits or Financial Services business
*You will be looking for a fresh challenge, prepared to roll your sleeves up and deliver a winning lead generation strategy

Intelligent People is a specialist Marketing Director recruitment agency

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