Data Insights Planning Manager

England, London
£45000 - £55000 per annum + Additional Benefits
09 Feb 2018
09 Mar 2018
Marketing Disciplines
Database, Insight
Industry Sector
Data Services, Digital / Online
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Insight Manager

I am looking for a Data Insights Planning Manager to join one of the UK's largest/most well-known brand.

Reporting into the Head Audience Planning & Channels, your role will be to develop customer data plans to ensure that the wider marketing team identify and target the best opportunities to meet their brand, revenue and volume targets across both acquisition and retention.

This is an exciting time to join because they are at the beginning of a journey so there the opportunity to bring new ideas to table, gain exposure to complex data and work with technology you may not have seen before.

Key Responsibilities

  • Define target audiences for key marketing activities, Produce insights and recommendations that help improve campaign performance and customer engagement.
  • Manage contact strategy, execution and optimisation from a data perspective
  • Ensure all data extraction for campaigns is co-ordinated and delivered in a timely and compliant manner together
  • Ensure the highest quality of data exists within lines of business.
  • Manage stakeholder (both internally & externally) requirements to ensure the data and digital teams are briefed on requirements and timelines

Person Specifications:

  • Demonstrable experience of data planning in B2B and B2C marketing; DM agency experience preferred.
  • Demonstrable experience of marketing data planning, audience planning and data analysis with key ability of turning information into insight.
  • Demonstrable experience of working with marketing teams to make audience selections and change/drive business performance.
  • High level ability in data manipulation, interpretation, integration and data mining

Apply for Data Insights Planning Manager

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 4MB

4000 characters left

By applying for a job listed on Only Marketing Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs