Marketing Specialist

Location
England, Buckinghamshire, High Wycombe
Salary
£25000.00 - £30000.00 per annum
Posted
11 Jan 2018
Closes
08 Feb 2018
Ref
JN -012018-137997
Marketing Disciplines
B2B
Industry Sector
Business Services
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
(Job title) Marketing Specialist
(Sector) B2B Products Services
(Location) Lane End, Bucks
(Salary) £25-30,000

Marketing Specialist - Marketing Specialist - This role is split into two areas, full mix marketing communications and channel marketing sales support. The first focus is to support global marketing communications activities and localise them for the UK. The second is to develop and implement channel marketing activities including lead generation and demand generation, and sales support.

The Role: Full mix marketing communications to drive lead generation and channel marketing activities. The types of marketing activities will include, email campaigns, segmenting the database using salesforce, organising and running events to drive thought leadership and support sales efforts across Europe. You will also support the channel by providing relevant tools and content to help generate more inbound leads and support product launches and sales incentives.

Additional responsibilities will include:
  • Lead Generation - to build the pipe and support the sales team
  • Content and Events - driving thought leadership and demand generation
  • Channel Marketing - Channel marketing and sales support
This Marketing Executive will need to have:
  • Lead Generation experience, including email campaign management
  • Experience of Salesforce would be useful
  • Channel marketing experience - partner portal management
  • Creative and strong oral communication and content writing skill
  • Good commercial approach to marketing, with ROI and analytics
The company: A global leader B2B Services provider dedicated to providing technology and services and delivering best in class channel marketing content and support.

The Package for Marketing Specialist:
  • Salary: £25-30
  • 25 days holiday
  • Pension
  • Life Assurance
The location for the Marketing Specialist position is in Lane End.

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