CRM Manager

England, London
10 Jan 2018
07 Feb 2018
Marketing Disciplines
CRM, Database
Industry Sector
Travel / Tourism
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
CRM Manager

Our globally recognised client, a well-known figure within the leisure/travel space is looking for a CRM Manager to oversee the creation and delivery of CRM strategy as well as maximise the ROI for their existing digital channels (email & sms, social, app inc. push notifications, messaging, merchandising)

The successful candidate will be able to evidence a strong understanding of CRM communication strategy to drive greater conversion and ROI and also comfortable with key online marketing channels and how they influence online user behaviour.

Key Responsibilities

  • Supporting Head of Customer Experience in the development of a CRM strategy to increase customer lifetime duration and value
  • Enhancing and identifying CRM journeys across email & sms, app inc. push notification, messaging, merchandising
  • Following agreed process to create content - briefing design, copywriting, image selection
  • Thoroughly testing campaigns prior to sign off and send, checking automated campaigns are running effectively
  • Working with other teams to coordinate joined-up brand advertising campaigns, aligned content and on-time delivery
  • Build relationships and leverage goodwill with 3rd party suppliers for improved delivery of best practice from CRM platforms
  • Collaborate with Web Analyst to ensure data best practices are met, including GDPR

Key Specifications

  • Experience in creating and maintaining efficient CRM communication workflow
  • Experience in CRM communication via email essential, by app and push notification desirable
  • Travel experience desirable, particularly internationally
  • Experience of creation and day to day delivery of global CRM strategy desirable.

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