JV Recruitment Ltd

Direct Marketing Manager (Retention)

Location
West Yorkshire
Salary
£40000 - £47000 per annum, Benefits: Excellent Benefits + Bonus
Posted
10 Jan 2018
Closes
07 Feb 2018
Ref
JV/11234
Contact
Jonathan Voss
Marketing Disciplines
CRM, Direct Marketing
Industry Sector
Digital / Online, Retail
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Our client is a leading home shopping business and they have a new requirement for an experienced marketer to lead and grow their most successful brand. You will responsible for shaping, driving, developing and executing customer relationship marketing activities for their core customer. You will be responsible for the costs and sales of these campaigns, driving both file and demand growth. To deliver all agreed seasonal and 3 year targets.

Responsibilities

• Develop the 3 year marketing plan and commercial objects for the brand and business.
• Further development of the brand from a channel and product-proposition perspective.
• Responsible for the acquisition and retention strategy.
• Ensure clarity of marketing messages across all channels.
• Manage, mentor and develop the team leading from the front.

Requirements
• Proven experience in a direct marketing environment.
• Retention/CRM experience
• Ability to analyse and make recommendations
• Strong team and budget management experience.

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