Air Recruitment

Head of Data

Location
London (Central), London (Greater)
Salary
Up to £90K (dependent on experience) plus benefits and bonuses
Posted
08 Jan 2018
Closes
05 Feb 2018
Ref
JW509
Marketing Disciplines
CRM, Database, Direct Marketing, Insight
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Agency Side
Job Role
Data Analyst

Head of Data, Central London – up to £90k DOE plus benefits and bonuses

Are you the Head of Data we’re looking to speak with? This agency are doing big things at the moment, and are looking for a Head of Data who is passionate in all areas of their work. This Head of Data will be working alongside various other departments within the agency, so you’ll need to have some great interpersonal skills.

This Head of Data will need to be able to give strategic recommendations around targeting, segmentation, channel, contact and content and use insight and how all of these can be stitched together into measureable communication programs and campaigns

Are you the Head of Data we’re looking for? We're looking for a Head of Data who can identify pain points / moments of truth in a customer experience with a brand. Are you a Head of Data who can propose solutions based on insight and how to measure the performance of those solutions.

Here’s what you’d be tasked with as Head of Data:

  • Understand the principles of heuristics / behavioural economics and how they can be applied in campaigns / creative
  • Lead strategic recommendations around targeting, segmentation, channel, contact and content
  • Develop highly personalised and targeted CRM strategies

This Head of Data will have strong working knowledge in:

  • Advanced data analytics – a deep understanding and practical experience of segmentation / modelling
  • Digital analytics - setting up the tracking and measurement of digital footprints (tagging methodology and digital analytics

Sound like the kind of Head of Data role you’re looking for? We want to hear from a Head of Data like you.

If you’re this Head of Data, please do get in touch. Please quote JW509 when applying for this role.

Please also visit www.air-recruitment.com/

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