Digital Marketing Executive

Location
London
Salary
£30000 - £35000 per annum
Posted
02 Jan 2018
Closes
16 Jan 2018
Ref
WO227A
Contact
Polly Conroy-Softley
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Events / Conferences
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
A well established and highly respected organisation in the media and technology space is seeking a Digital Marketing Executive to join them in an exciting time for the organisation. 

Working within the company's digital team, the Digital Marketing Executive will be a key figure in developing campaigns across websites and digital platforms.

Responsibilities of the Digital Marketing Executive
  • Managing SEO across all sites, optimising all content where appropriate.
  • Working closely with senior members of the digital team in developing website platforms, mobile apps and technology platforms. 
  • Tracking all online marketing activity, working with Google Analytics to analyse metrics and ensure digital campaigns are effective. 
  • Assisting in UX for websites to make website amendments where necessary. 
  • Marketing company whitepapers and webinars across digital platforms. 
  • Supporting the campaign marketing team in coordinating campaigns across all channels. 
  • Managing the company's CMS subscriber platform, developing digital content and campaigns to drive new subscribers and retain existing ones - using the software to understand customer needs and optimise accordingly. 
Requirements of the Digital Marketing Executive 
  • Candidates should have prior experience in a digital marketing position.
  • Industry experience within media/tech would be advantageous but is not essential.
  • Advanced skills in Google Analytics are a key requirement. 
  • Experience using Abacus software is highly desirable.

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