PPC Manager

Recruiter
Mike Champion
Location
Guildford, Surrey
Salary
£50,000 pa
Posted
22 Dec 2017
Closes
19 Jan 2018
Ref
22451
Marketing Disciplines
Sponsorship and Promotion
Industry Sector
Gaming
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
PPC Manager

PPC Manager - iGaming/Casinos

Company

Our client based in Guildford, Surrey, are looking to hire a PPC Manager to work on Google Adwords search campaigns and optimisation for the UK Market.

With budgeted Adwords spend of £300k per month, the ideal candidate should have experience working in highly competitive verticals, with a track record of producing results.

The candidate should have a strong work ethic, be self-motivated and above all results driven. Our client represents a number of online casinos that target UK and MGA licenced markets.

Responsibilities

  • The day-to-day running of the Adwords accounts for the UK Market. This includes but not limited to: campaign building, keyword development, bid management, ad copy creation, ad extensions and Landing page testing.
  • Taking responsibility for optimisation and performance (budget management, responsibility for targets)
  • Reporting on campaigns and identifying areas for improvement.
  • Liaising with other acquisition channels to share best practices, knowledge, experience, results and test findings.
  • Keeping on top of the latest innovations in search marketing & testing these as appropriate. Identifying SEA targets for growth of visibility, traffic, acquisition and efficiency.
  • Evaluating, proposing and implementing the most suitable optimisation.
  • Working closely with other departments to brief opportunities, promotions and landing page setup, in order to fit in with the PPC and business goals.

Skills, Experience & Qualifications

  • At least 2 years, hands-on PPC experience working in an agency or running PPC activities in-house.
  • E-commerce or gaming PPC experience essential.
  • Understanding the visit to registration to conversion acquisition model.
  • Thorough knowledge of AdWords and Google Analytics.
  • Understanding of PPC and cross-channel tracking.
  • Strong analytical, reporting and excel skills.
  • Excellent communication skills.
  • A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation.

Salary/Start Date/Location

  • Salary: Negotiable (based on experience) + Performance based bonuses
  • Start date: Early January 2018
  • Location: Guildford, Surrey

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