Digital Analyst

Location
England, London, South West London
Salary
£35000 - £42000 per annum + Excellent benefits & training
Posted
20 Dec 2017
Closes
17 Jan 2018
Ref
KM23501
Marketing Disciplines
Analysis
Industry Sector
Agency
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Agency Side
Job Role
Data Analyst

DIGITAL ANALYST

** Global FMCG Brands - Start Up environment **

CLIENT

Working for this renowned data driven digital agency, you will sit on site with one of the world's most recognisable brand groups as a Digital Analytical Expert.

You will form part of a brand new data speciality hub, which is essentially a start-up created to help the FMCG giant to better leverage their vast amounts of consumer and digital data.

Working under an inspirational senior leadership team, you will have huge opportunity to be part of a unique, green field project in using consumer and digital data in FMCG marketing. Normally we see large retailers building1-2-1 relationships with their customers to drive loyalty, but rarely do we see this in the FMCG industry.

Technically you will be using Google Analytics and Google Ad Words to evaluate and measure SEO, email, affiliate, display, social PPC campaign performance, and most importantly YOU will be responsible for advising client stakeholders on how to use insights derived from digital campaign performance to inform and shape future digital channel strategies; so the ability to engage and influence at a senior level is key.

Technically, you should have skills using Adobe Analytics or Google Analytics, Google AdWords (ESSENTIAL) as well as optimization techniques such as Multivariate testing / A/B split run testing.

You should also be familiar with tag management and reporting software and processes.

All of the above is part of growth plans for this specialist analytics function, so a passion and ambition to be part of a highly visible division is important.

POSITION - Digital Analyst

LOCATION - SW London / Surrey

SALARY - £35k - £42k plus excellent benefits

EXPERIENCE REQUIRED/RESPONSIBILITES

  • Educated to degree level in a relevant subject
  • Experience from a marketing or media background
  • Experience in using web reporting tools such as Adobe Analytics (Omniture), Coremetrics or Google Analytics essential
  • Experience using Google AdWords and other paid search platforms is essential
  • Ability to deliver to multiple projects at any one time, and balance workloads for various clients
  • Experience in working with website optimisation tools for A/B and multivariate testing such as Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.
  • Excellent communication skills in order to liaise with senior level stakeholders

TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing
01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com

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