EMR

Head of Marketing

Recruiter
Location
England, London
Salary
£60000 - £65000 per annum
Posted
20 Dec 2017
Closes
17 Jan 2018
Ref
1629654
Marketing Disciplines
B2B, B2C, Marketing
Industry Sector
Professional Services
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side

Responsibilities

  • Contribute to the marketing strategy for the business in collaboration with the Sales and Marketing Director
  • Manage the day to day operations of the marketing team to ensure business objectives are achieved.
  • Design and implement an effective lead management strategy that delivers quality marketing qualified leads to the sales team in an effective manner
  • Manage B2B and B2C marketing activities across all departments.
  • Develop, manage and deliver the Social Media strategy to achieve agreed results to improve engagement, social selling and recognition.
  • Co-ordinate marketing campaigns with the Director of Sales & Marketing and help ensure member recruitment and retention targets are achieved.
  • Support the Commercial Team with marketing and lead generation.
  • Manage the production of the magazine.
  • Manage, implement and deliver the Content Strategy.
  • Effectively manage digital marketing, SEO and SEM to ensure maximum exposure cross all platforms.
  • Manage the production and distribution of visual content to raise awareness of the brand.
  • Support departments and staff with marketing collateral and support materials.
  • Assume responsibility and manage styling and templates for all communications, including the production of e-zines
  • Manage the Award's programme and exhibition programme and ensure these are effectively communicated across all media channels
  • Assume responsibility for brand management and embed the brand and corporate identity.
  • Monitor and report on the effectiveness of marketing communications and activity to Sales and Marketing Director.
  • Manage the Communication plan and scheduling.
  • Monitor and analyse market and competitor activity.
  • Assist with budget planning.
  • Proactively make recommendations for strategic direction based on developments in technology and the sector.
  • Undertake any other duties which reasonably fall within the remit of the role.

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