Performance Marketing Manager

Hertfordshire

Up to £50,000

Performance Marketing Manager to join a leading provider of innovative vending solutions, specialising in cutting-edge technology and personalised service. The ideal candidate will be responsible for driving targeted traffic, maximizing conversions, and optimizing ROI through strategic paid campaigns across various platforms.

Some of what you will be doing:

• Develop and execute PPC strategies to drive traffic, leads, and sales.
• Manage, optimize, and scale PPC campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
• Monitor campaign performance, analyse data, and provide actionable insights and recommendations.
• Collaborate with cross-functional teams to align PPC initiatives with overall marketing objectives.
• Stay up-to-date with industry trends and best practices in PPC advertising.
• Identify opportunities for expansion and improvement in PPC channels to drive business growth.

Ideally, your skills and experience will include:

• Bachelor’s degree in Marketing, Advertising, or related field.
• Proven experience managing PPC campaigns with a track record of driving results.
• In-depth knowledge of Google Ads and Bing Ads platforms, including campaign setup, optimization, and tracking.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills with the ability to effectively collaborate with internal teams and external partners.
• A good understanding of the digital performance channels and a real bonus if Paid Social and SEO experience
• B2B experience
• Detail-oriented with strong organizational and project management skills.
• Google Ads certification is a plus

Company benefits:

• Opportunity for professional development and growth within a fast-paced and innovative company.
• Exciting and collaborative company culture with team-building activities and events.