Group CRM Manager
Group CRM Executive - London
Your new company
This organisation provides over 30 million customers worldwide with insurance, savings and investment products. For over 300 years they have been innovating; constantly transforming the way customers engage with their products and services. For the last few years they have been on a visionary digital transformation journey and continue to move forward to being a "Digital First" organisation.
Your new role
You will be focusing on supporting the implementation of Adobe Campaign and the business changes required to get the most from the tools. This is a hands on role with additional elements of consultative activity and thought leadership as the company look to build out best practise and develop implementations across the group. You will define/ refine the approach to campaigning, supporting in house teams and work with external agencies who use the tools as well as some coaching and supporting other users. The role is global and although a small amount of travel should be expected, the majority of the focus is within the UK business. You will work with members of the marketing team to identify and deliver innovative and effective multi-channel marketing solutions that deliver business/ customer objectives and leverage full multi-channel Adobe capability.
What you'll need to succeed
You will have a strong understanding of Adobe campaign technology platform and practical use of the technology. You will also have demonstrable knowledge of the end- to- end marketing mix with experience across digital and data- driven media as well as a track record in defining targeting strategies.
What you'll get in return
You will receive an excellent basic salary of up to £58,000 plus package.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
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