Intelligent People Ltd

Head of Marketing - IT Services

England, London
£80000 - £100000 per annum + package
01 Dec 2017
29 Dec 2017
Marketing Disciplines
B2B, Brand, Digital / Online Marketing
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Head of Marketing - IT Services


£80,000 - £100,000 + benefits

Working for a high growth, £35m t/o, IT services organisation, the Head of Marketing - IT Services / Head of Marketing & Communications / Head of B2B Marketing role involves leading a small team to support rapid growth across financial services, legal and government sectors. The role has broad scope and includes setting strategy and execution across brand, content, digital strategy internal and external communications and especially lead generation.

The Head of Marketing - IT Services / Head of Marketing & Communications / Head of B2B Marketing will:

· Create & Implement marketing strategy in line with group strategy
· Provide leadership to the marketing team to ensure effective delivery of the plan
· Align with product, sales & account management to ensure that are products & services are positioned effectively with our current & future customers in mind
· Define and own the marketing process that clearly identifies the customer's personas so there is clarity of message
· Develop and deliver a customer acquisition plan that drives high quality leads to the sales organisation
· Work on marketing retention plan for existing customers through targeted campaigns for up/cross sell opportunities
· Manage all budget and forecasting as well as manage cost of acquisition of each customer
· Manage all external agencies and suppliers

The Head of Marketing - IT Services / Head of Marketing & Communications / Head of B2B Marketing will have:

· Strong previous experience in a broad marketing role in a B2B high value/solution sales environment, such as software, IT services, technology solutions, etc.
· Experience across all marketing areas, including brand, communications, PR, collateral, events and lead generation campaigns.
· First class communication and stakeholder management experience.
· Some previous people management experience.

This position is ideal for someone with senior marketing experience behind them who recognises an opportunity to participate in a exciting journey.

Intelligent People is a specialist Head of Marketing - IT Services recruitment agency.

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