Intelligent People Ltd

Global Head of Lifecycle Marketing

Location
England, London, City of London
Salary
£75000 - £95000 per annum + Bonus & Benefits
Posted
29 Nov 2017
Closes
27 Dec 2017
Ref
JO0000007028
Marketing Disciplines
B2B
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Job Role
Marketing
Global Head of Lifecycle Marketing / CRM Director / Head of Customer Marketing

Global Head of Lifecycle Marketing
London, £75-95k plus bonus and benefits.

Global Head of Lifecycle Marketing / CRM Director / Head of Customer Marketing needed by a well-positioned super high growth B2B tech company who are well funded and going through their next evolution of global scaling.

Global Head of Lifecycle Marketing / CRM Director / Head of Customer Marketing will own the entire customer lifecycle strategy from onboarding to retention. You will be able to define key customer metrics and deliver key optimisations throughout the customer journey. You'll immediately have a team of two with scope to hire a further 3 people to enable you to execute your strategy effectively.

Global Head of Lifecycle Marketing / CRM Director / Head of Customer Marketing will:
*Take ownership of the full customer journey from onboarding to retention as your primary role.
*Act as a voice of the customer to collect feedback and drive continuous improvement across all departments.
*Identify, prioritise and deliver key optimisations throughout the customer journey
*Identify, prioritise and deliver improvements to our customer mix
*Define and analyse customer data including key performance and leading indicators
*Drive strategic insights and deliver customer renewal and expansion strategies that will drive the activities of everyone in the organisation

Global Head of Lifecycle Marketing / CRM Director / Head of Customer Marketing must have:
*Strong experience setting and executing CRM strategy to drive retention and revenue, from any sector, such as consumer, technology, IT Services, SAAS software, finance, gaming, eCommerce, entertainment, media, travel, retail etc.
*Have a deep understanding of the customer journey from onboarding to retention, as well as experience in the field of customer base management
*Able to transform strategic insights into company-wide customer renewal and expansion strategies
*Possess an insatiable appetite for data analysis, performance/operation metrics, and business processes
*Capable of forming and curating exceptional teams who would follow them into the trenches
*Ability to develop and execute strategy both hands-on and through managing teams/agency.
*B2B / SaaS experience (preferred but not necessary)
Intelligent People is a specialist Global Head of Lifecycle Marketing / CRM Director / Head of Customer Marketing recruitment agency.

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