Senior Campaign Insights Analyst - Multichannel

Location
England, London
Salary
£55000 - £65000 per annum + Excellent benefits
Posted
26 Nov 2017
Closes
24 Dec 2017
Ref
KM23409
Marketing Disciplines
Analysis
Industry Sector
Agency, Direct Marketing Agency
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Agency Side
Job Role
Data Analyst

Senior Campaign Insights Analyst - Multichannel

** Digital Marketing & Advertising Agency **

  • Technical, campaign insights analyst role with modelling
  • Working with data from TV, radio and social media channels, as well as classic customer, transactional, market research and launch data
  • Working as part of established analytics team on global account

We are searching for an experienced marketing analytics specialist to join this well-established global digital marketing and advertising agency.

The agency works with one singular client designing all their campaigns, media planning & buying creative, website management and database marketing.

The main focus of the role is to perform strategic deep dive campaign analysis, looking at how campaigns across multiple channels have performed (click through rates on Facebook for example) and in turn providing actionable insights for improvements to key stakeholders. You also need experience with propensity modelling in order to further CRM campaigns, from acquisition through to repurchase including insight based campaign targeting strategy.

You should be passionate about how consumers behave, looking to understand how they consumer advertising and what are the best ways to measure campaign performance?

This role offers anyone looking to shape a career in analytics the chance to diversify their skills working with multiple data sources, learn new technologies (especially within digital) and to drive the use of analytics for a global client.

Another huge selling point of this role is the opportunity to learn Adobe Analytics (Omniture), the market's leading web analytics tool - this will add huge value to any data marketer's profile.

EXPERIENCE REQUIRED/RESPONSIBILITES

  • Educated to degree level in a numerate subject
  • Proven experience of delivering campaign analysis / digital analytics / customer insights ideally from a media or marketing background
  • Experience in working with SAS for data manipulation and modelling
  • Skills in building propensity modelling are essential
  • Highly proficient in Excel
  • Team player, flexible enough to cope with unexpected situations
  • Excellent problem solving skills and meticulous attention to detail

POSITION - Senior Campaign Insights Analyst - Digital Marketing & Advertising Agency

LOCATION - London

SALARY - £55k - £65k plus excellent benefits


TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing
01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com

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