Senior Social Executive/ Senior Paid Social Executive

Location
England, London
Salary
£20000 - £30000 per annum + Bonus & Benefits
Posted
25 Nov 2017
Closes
23 Dec 2017
Ref
MTT23393
Marketing Disciplines
B2C
Industry Sector
Agency
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Agency Side

Are you an experienced Social Executive or Paid Social Executive looking for a new challenge?
Do you want to work for a rapidly growing Independent agency?
Are you keen to become a Paid Media campaigns expert?
Do you want to become a broad Digital Marketing professional?
Then this could be an exceptional opportunity for you!

We're working on behalf of a leading independent Digital Marketing agency based in East London, looking for a Senior Social Executive/ Senior Paid Social Executive to join their sports & retail team.

This agency prides it's self on being different from its competitors and doesn't believe agencies should silo employees into disciplines such as PPC, SEO, Display or Paid Social so they focus on cross-training and making sure you become an expert in multiple channels so candidates become well rounded digital marketing professionals who can talk at an expert level with their clients.

The agency has evolved massively over the last couple of years and have grown rapidly by working with clients to understand their needs and covering multiple digital channels for their clients.

Their client list ranges from professional sports teams, retail, beauty and fashion and everything in-between. Unlike most agencies they don't assign their teams to a single account, they believe this limits best practice and often stops individuals sharing learnings from account to account. They tend to work on a suite of clients covering multiple accounts and regularly arrange inter-team meet-up to share knowledge and successes.

They are looking to expand their teams significantly in the coming year having moved into a custom-made office in the East India docks they are already looking at taking over the entire 8th floor! They are looking at expanding teams across PPC, Paid Social, SEO & Display.

The Senior Social Executive is responsible for maximizing the performance of each client's social campaigns through monitoring and optimizing campaigns and helping to alleviate other team member workload.

As a Senior Social Executive, you need to function well as part of the team but also have the ability to work independently whilst communicating effectively and being open to guidance and advice from more experienced colleagues.

The role is responsible for:

  • Need to be an expert with Facebook, Twitter and all their targeting capabilities
  • Monitoring and optimizing Performance to both Brand (20%) and DR (80%)KPI's
  • Research & setting up client campaigns across Social and within 3rd party Adservers from scratch
  • Troubleshooting tracking and set-up issues within all buying platforms and adserver.
  • Responsible for day to day management of these campaigns for a range of clients, working towards pre-defined goals and optimising against the performance of these goals.
  • You will also be required to make decisions on the best strategies to put in place in order to achieve these goals.
  • Running external (3rd party) supplier campaigns and making optimisation suggestions.
  • Reporting back to the Account Manager's and Director on performance of campaigns in Excel and keeping them abreast of changes and optimisations made on those campaigns. Generate and analyse advanced daily/weekly/monthly reports and highlight insights
  • Learning best practices and the correct actions to take in any given situation
  • Defining requirements, tracking implementation and ad server integration with bid management tools
  • Research, create and monitor scalable and effective Social campaigns from scratch
  • Involved into CPC/CPA/ROI optimisation, A/B testing etc.
  • Plan and forecast performance according to the trends and seasonality
  • Budget management

Headquartered in the East India Docks they are easily commutable from all mainline London stations.

Title: Senior Social Executive/ Senior Paid Social Executive

Location: London

Salary: £20k - £30k dependent on experience

Benefits: Benefits

The ideal candidate will be a high-energy, ambitious digital marketing professional looking for the next step. Driven, resourceful and articulate - they will be someone who has an ability to make things happen.

Experience Required:

Attributes

  • Confident
  • Able to communicate at all levels
  • Organised and efficient; able to prioritise and complete all tasks
  • Tact, diplomacy, maturity in relating and interacting with people at all levels

Skills

  • A good grasp of excel
  • Strong Analytical skills and ability to analyses large data sets into meaningful action
  • Ability to learn new technology platforms and feel comfortable using these to implement campaigns
  • Ability to drive performance while ensuring that all aspects can be reported on
  • Troubleshoot and resolve all internal and external issues associated with ad campaigns
  • Working across all platforms (Facebook, Twitter etc.)
  • Provide billing data for the accounting department
  • Finding/suggesting faster ways of doing things
  • Some level of client communication
  • Suggesting new campaign strategies
  • Cross-channel attribution analysis
  • Push up profits to the agency where possible

Experience

  • Some years' experience managing and optimising campaigns working towards clients goals on a DR & Brand basis.
  • Previous exposure to the use of third-party tracking to execute monitor and optimise campaigns towards these goals
  • Experience of setting up and maintaining client reports in excel
  • Understanding of latest trends & technology
  • Strong working knowledge of Excel

Desirable

  • Ad-ops experience advantageous
  • Experience running non-social campaigns - e.g PPC, Display
  • Some client exposure would be great.
  • Want to learn other channels like PPC and Display which is how the role might evolve
  • Working with other platforms the likes of Snapchat. Pinterest, desirable but not mandatory
  • Experience using analytical tools such as Google Analytics

** Must have the necessary visas to live and work in the EU**

TO APPLY

Max Tullis-Turner

Senior Consultant - Blue Pelican Marketing

01892 507 100 - Max@BluePelican.com

You can view all our vacancies on our website www.bluepelican.com

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