Digital Marketing Specialist
Our client, a small but perfectly formed PR and Marketing Agency in Derbyshire, has a fantastic opportunity for a Digital Marketing Specialist to join their team.
The successful candidate will work alongside the Account Managers and Directors to deliver the digital strategy for their clients.
You will have a passion for digital marketing, along with a sound knowledge of the industry, keeping up with the latest advances in technology, search engine developments and tools to keep your clients ahead of their competition.
Manage a portfolio of client websites.
Plan and execute campaigns to generate enquiries for clients.
Build strong relationships and networks with colleagues, clients and the media.
Monitor the media, including newspapers, trade magazines and journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients.
Liaise with clients on a daily basis and maintain good relationships.
Manage photos and libraries for use in digital communications.
Plan and write social campaign posts and monitor social media accounts.
Source and create social images, GIFs, etc.
Prepare reports for social media clients.
Plan, design and create emails using Mail Chimp or similar.
Split test campaigns, monitor and assess results to improve agreed KPIs.
Monitor and manage website performance.
Carry out best practice technical search engine optimisation including managing the critical rendering path process.
Work with the creative team to develop and manage SEO plans for clients.
Monitor the click to enquiry performance, create and implement improvement plans.
Write blogs and webpages.
Develop link building opportunities and relationships.
This is offered as a full time permanent job.