Intelligent People Ltd

Digital Optimisation Manager

7 days left

Location
England, London, City of London
Salary
£50000 - £55000 per annum + 10% bonus
Posted
23 Nov 2017
Closes
21 Dec 2017
Ref
DA6891 -2
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
Product Manager
Digital Optimisation Manager / Funnel Conversion Manager / UX Product Manager

Working for a global consumer travel brand who are growing by double digits annually, the Digital Optimisation Manager / Funnel Conversion Manager / UX Product Manager role involves driving optimisation of a complex holiday purchase funnel for the UK region and working with a global product team to represent the region's interests and influence the product roadmap.

The Digital Optimisation Manager / Funnel Conversion Manager / UX Product Manager will:

-Track and monitor key site metrics (visitors, engagement, conversion, etc.) and operate an ongoing funnel analysis including customer dropout drivers.
-Demonstrate understanding of key customer conversion drivers (UI, bugs, site features, etc.).
-Develop, present routine and ad hoc analytical reports focused on site performance, as well as prepare and distribute business performance reports.
-Provide analytical support to business P&L reviews, including variance analysis and performance forecasting.
-Handle quality of localization, engaging measurement, feedback and corrective actions as needed;
-Own UAT and rollout, including planning, execution, and post support.
-Identify meaningful opportunities and challenges towards driving conversion rates, average transaction size and other success metrics, and develop/implement performance improvement plans as appropriate working closely with the Product team;
-Provide analytical leadership and input into business cases and requirements definition for new initiatives e.g. new LOBs/POSa;
-Partner with Global Supply, Marketing and Content organizations as needed when performance issues are linked to Supply, Traffic and/or Content issues;
-Ongoing tear-down of top local competitors: position, site, features;
-Analyse NPS scores for UK Suppliers and Travelers on an ongoing basis, generate specific customer insights, highlight specific customer issues to relevant functions, maintain a running list of open unsolved issues with associated relevance/impact metrics;
-Work with Marketing team to understand key drivers of customer satisfaction, including attrition, maintain content for customer facing FAQ's for business;
-Coordinate with EMEA Customer Experience team to ensure blocking points are addressed.

Candidates for the Digital Optimisation Manager / Funnel Conversion Manager / UX Product Manager role must have:

-Prior experience in a digital optimisation role, as a conversion analyst, product manager, UX optimisation manager or similar.
-Strong experience of eCommerce funnel conversion
-Experience with google Analytics, ideally Tag Manager
-Experience of testing variants to drive and improve conversion.
-Passionate about the consumer experience, advocate for the consumer mindset.
-Strong communication, stakeholder management and influencing skills.
-Strong comfort with data and data based decision making.

Intelligent People is a specialist Digital Optimisation & Conversion Manager recruitment agency.

Apply for Digital Optimisation Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 4MB


4000 characters left


By applying for a job listed on Only Marketing Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs