Marketing Manager

Recruiter
Location
London (Central), London (Greater)
Salary
£40,000 to £60,000
Posted
22 Nov 2017
Closes
20 Dec 2017
Industry Sector
Retail
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Marketing Manager

We’re looking for a talented individual to join the  team and lead our Marketing strategy.

You will…

  • Be responsible for the performance and communication of the marketing efforts.
  • Plan and execute online marketing strategy across all channels, setting targets and steering progress to meet them.
  • Possess a Growth Hacking mindset before a ‘traditional’ budget spend one.
  • Define key metrics, help mine the data, identify opportunities and deliver growth.
  • Know your pirate metrics from your vanity metrics, and be capable of identifying the right data across multiple areas.
  • Understand the challenges and opportunities of online retail.
  • Help analyse and segment our existing customer base, improve LTV and attract more users.
  • Understand the brand voice and tone, working with our content and design teams to deliver across campaigns.
  • Be capable of both big-picture thinking and detail.
  • Have proven project management skills.
  • Although you will have a decent budget at your disposal, you will be focussing mostly on ‘Growth Hacking’ your way to success.
  • Working alongside various departments to understand our customers, optimise all aspects of our marketing, deliver innovative campaigns and build solid top-line growth.
  • Regularly report to the Management Team on targets and progress.

Job responsibilities:

  • Google Analytics - in-depth knowledge of Google Analytics and its use to understand:
  • User insights, Marketing campaign performance, Product performance, Website user behaviour, Opportunities for improvements
  • Internal reporting information - use of internal reporting information to analyse performance and identify business opportunities.
  • eCommerce, UX and CRO (conversion optimisation) - constantly look for opportunities to improve the website user-experience journey, site architecture, site speed, performance and identify technical growth opportunities (Refer-a-friend, Offers, Notifications, Data-driven parts of the site) using data insights gathered from GA and our internal reporting tool.
  • SEO - in-depth understanding of the latest SEO best practices, ranking factors (on-page and off-page SEO), Google algorithm updates and continue to drive our SEO rankings higher.
  • Brand Awareness and Direct Response: Have a strong understanding of the balance needed between the two areas to drive growth.
  • Email marketing - good practical knowledge of email marketing, customer segmentation, spam filter triggers, dedicated IP usage and acquisition and retention practices, GDPR best practices.
  • Affiliates - develop strong relationships with relevant affiliate websites to drive sales and generate brand awareness.
  • PPC Marketing - strong use and understanding of AdWords. Manage and optimise: Paid Search Campaigns Shopping Campaigns Remarketing Campaigns Display Campaigns
  • Paid Social Media - use social media channels to drive brand awareness, new customer acquisition and retention and promote products.
  • Offer Calendar - Work alongside our in-house Buying team to determine the most effective dates to run offers and the type of offers that should be utilised. Report on offer performance to inform future offer decisions.
  • Marketing Budget - Find optimised ways to attract and retain customers and increase brand awareness.

You should be:

  • Analytical, ambitious and creative A voracious reader of books, ideas, blogs and industry news (The Google Blog, Search Engine Land, Avinash Kaushik,
  • Think with Google, UX and CRO blogs such as Conversion XL)
  • An energetic self starter with a good sense of humour
  • A great communicator with excellent negotiation skills A people person An innovative thinker
  • An idea machine  - be an ambassador and evangelist Be built with value for money in mind, rather than traditional budget ideas with low ROI (rarely having to trot out the excuse - ‘it was a good brand exercise!’)
  • Prepared to roll up your sleeves and work hard and smart

Requirements: 5+ years experience in a digital marketing role – you live and breathe it Google tools: Google Analytics, Google Tag Manager, AdWords, Google Merchant Centre SEO tools: SEMRush, Moz, Ahrefs, Screaming Frog or similar ESP: MailChimp, Campaign Monitor, Silverpop, or similar Transactional email tools: Mandrill or similar Email testing tools: Litmus or similar Affiliates: Awin, TradeDoubler or similar Other useful skills: Excel (Pivot tables, functions), DataStudio Fluent English

 

Apply for Marketing Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 4MB


4000 characters left


By applying for a job listed on Only Marketing Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.