Kelso Jones

Digital Marketing Manager

Recruiter
Location
Derbyshire
Salary
Up to £40,000 per annum
Posted
22 Nov 2017
Closes
20 Dec 2017
Ref
16965
Industry Sector
Fashion, Retail
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Our client is a well-established fashion e-commerce brand based in Derbyshire, based close to local public transport connections and within easy access of the M1.

Our client is seeking a Digital marketing manager to join their team.  Responsible for developing the online channel through planning, managing and executing digital marketing campaigns and measuring their effectiveness. The successful candidate will have a strong grasp of current marketing tools, technologies and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The digital marketing manager will work with the marketing and creative teams, support teams and agencies to launch and manage effective campaigns on time and on budget.

Responsibilities include

Planning and managing digital marketing campaigns, coordinating web, SEO/SEM, email, social media and display advertising

Measure and report performance of the website and all digital marketing, and assess against objectives

Collaborate with internal teams to create landing pages and optimise user experience

Plan and maintain the social media presence

Identify trends and insights, and optimise spend and performance based on the insights

Brainstorm new and creative marketing strategies

Plan, execute, and measure conversion tests – experience with A/B and multivariate testing

Use strong analytical skills to evaluate end-to-end customer experience across multiple channels

Collaborate with agencies, online publishers and other partners

Up-to-date with the latest trends, technologies and best practices in online marketing and measurement

Proven working experience in digital marketing

Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimising landing pages and user funnels

Solid knowledge of website analytics tools (e.g., Google Analytics)

 

This role is offered on a full time permanent basis, please contact us for more information. 

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