Senior Marketing Manager Mobile

3 days left

Location
England, London, City of London
Salary
£200.00 - £350.00 per day
Posted
16 Nov 2017
Closes
14 Dec 2017
Ref
3171163
Marketing Disciplines
B2C
Industry Sector
Mobile Marketing
Contract Type
Contract
Work Experience Level
Manager
Agency-side or Client-side
Agency Side

Senior Marketing Manager Job, Competitive Rate

Your new role

  • Work with the Commercial Teams to agree the segment based strategy and investment approach to make sure that there is maximum coverage across the customer base.
  • Work with the data team to agree the data segments, providing clear, well written data briefs
  • Work with marketing agencies to deliver writing briefs, and then work with account, planning and creative teams to deliver campaigns
  • Create solutions to enable customers to self-serve and convert in a faster way
  • Work with Social Media to find ways of building engagement and advocacy within our customer base



Your new company
A leading media and telecommunications company. Seeking a senior marketing manager to lead their mobile department.

Your new role

  • Work with the Commercial Teams to agree the segment based strategy and investment approach to make sure that there is maximum coverage across the customer base.
  • Work with the data team to agree the data segments, providing clear, well written data briefs
  • Work with marketing agencies to deliver writing briefs, and then work with account, planning and creative teams to deliver campaigns
  • Create solutions to enable customers to self-serve and convert in a faster way
  • Work with Social Media to find ways of building engagement and advocacy within our customer base


What you'll need to succeed

  • Marketing and / or Commercial experience in a customer base marketing team, within the Consumer Mobile sector
  • Proven experience in large scale, dynamic or personalised BTL campaigns using email, SMS, MMS and direct mail for both revenue generation and retention - budget management of over £2m
  • Demonstrable experience of working with complex segmentation and propensity models
  • Evidence of having developed capability to improve campaign effectiveness or efficiency
  • Evidence of taking a test and learn approach to marketing campaigns, showing continuous improvement
  • Experience of working with Agencies, Data Teams, Sales, Service and digital Teams to deliver a communications strategy
  • Demonstrable experience of managing multiple BTL agencies across multiple campaigns



What you'll get in return
The opportunity to work for a global telecommunications brand alongside the opportunity to earn a competitive rate.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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