MET are delighted to be working exclusively with this global market leading business as they look to continue their impressive growth of their business with the appointment of an E-Commerce Manager. The right person will be a talented and passionate individual with a proven track record in online retail to manage their two separate UK webshops.
As E-commerce Manager you will be accountable for delivery of growth in all online areas including paid search, affiliate marketing, email marketing, SEO content and website development in order to deliver sales growth.
You will be responsible for developing new data driven marketing strategies that are informed by sales metrics and Google Analytics. Strong analytical skills are needed to report on KPI's such as revenue, acquisition costs, traffic, conversion rates and average order value.
Build and develop marketing strategies that continually animate the web shops and contribute to overall revenue growth while maintaining customer loyalty and satisfaction
·Development and delivery of online and off line marketing activities (email, paid search, SEO, affiliates, partnerships, (display) advertising, PR, promotions, social media, etc) based on customer insight, segmentation and analysis
·Plan, present and execute digital marketing plans in line with overall business strategy and goals mindful of budget and company direction
·As part of a wider team, work together with Channel Management and relevant Product managers to develop ranges and propositions that excite and stimulate consumer purchase
·Work closely with the online operations team, customer service team and fellow e-commerce teams (based in other European countries) to improve customer experience in the areas of site functionality and performance
·Think creatively, strategically and with good judgement to rapidly improve upon E-commerce KPIs (acquisition, conversion, retention, spend)
·Identify areas where expenditure could be increasingly cost effective
·Establish robust reporting on all digital channels' performance weekly/monthly/ yearly
·Graduate (or equivalent)
·A proven online marketing track record
·Strong experience within an e-commerce environment and complete understanding of end to end processes within online retail shops- ideally Magento or Magento 2
·Proven operational experience with setting up and improving ROI on AdWords campaigns
·Experience in managing external agencies, including PPC, Affiliates
This E-Commerce job is commutable from Leeds and surrounding areas.
MET Marketing is acting as an employment agency in relation to this Digital Marketing job.