Intelligent People Ltd

Head of Performance Marketing

1 day left

Location
England, London
Salary
£65000 - £85000 per annum + bonus + benefits
Posted
15 Nov 2017
Closes
13 Dec 2017
Ref
JO0000006986
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Job Role
Head of PPC
Head of Performance Marketing

£65,000 - £85,000 + bonus + benefits

Central London

A Head of Performance Marketing / Head of Acquisition / Head of Growth is required by an accelerated eCommerce marketplace.

The Head of Performance Marketing / Head of Acquisition / Head of Growth will report directly into the CMO and will be responsible for scaling the business both with regards to user base whilst also looking at reducing CPA.

The Head of Performance Marketing / Head of Acquisition / Head of Growth will:
- Develop the marketing strategy for all channels, hands-on develop, test and optimise all digital marketing activity.
- Use data and insight to drive the strategy forward
- Manage the performance via all search marketing aspects including PPC and SEO campaigns to help drive acquisition.
- Devise, develop and execute customer acquisition campaigns, managing agencies where necessary
- Identify opportunities for further revenue growth
- Build an attribution model and look at different ways to optimise this based on the outcome of digital campaigns


The Head of Performance Marketing / Head of Acquisition / Head of Growth must have:
- Experience working in a high-growth organisation
- Worked in an eCommerce business
- Excellent experience of managing and implementing marketing strategies within a fast moving environment
- Strong analytical skills
- Ability to adapt to both strategic and hands-on requirements
- Hands-on PPC and SEO experience and experience building these capabilities in start-up environments.
- A good understanding of the technologies used to run, track and optimise campaigns
- A strong analytical background
- Ideally a degree in a numerical based subject (e.g Maths, Economics, Physics etc)

This is an exciting opportunity to scale a global business in the UK with a further potential to drive into other regions.

Intelligent People is a specialist Performance Marketing recruitment agency.

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