Intelligent People Ltd

Product Marketing Manager - Fintech

Location
England, London
Salary
£45000 - £55000 per annum + unlimited holiday and share options
Posted
15 Nov 2017
Closes
13 Dec 2017
Ref
MAJO0000006984
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
A challenger Fintech organisation is looking for a Product Marketing Manager / Proposition Marketing Manager / Brand Marketing Manager. The business is looking to provide services to customers who are let down by traditional banking - through their smart, rapidly growing team, leading edge tech and consumer focussed propositions.

The Product Marketing Manager / Proposition Marketing Manager / Brand Marketing Manager will be responsible for all copy at every customer touch point and what that means - product, customer services, outbound comms and social channels etc.

This is so much more than a copy writing role, the Product Marketing Manager / Proposition Marketing Manager / Brand Marketing Manager will own and question every piece of copy and how this will affect the rest of the business.

The Product Marketing Manager / Proposition Marketing Manager / Brand Marketing Manager will be responsible for:
* Defining the language and tone-of-voice used
* Being the user-champion within the business
* Driving user-research and communicate user insights within the organisation.
* Initiating and run creative marketing campaigns that drive word-of-mouth and organic awareness.
* Creating life-cycle comms campaigns and thought-leadership pieces

The Product Marketing Manager / Proposition Marketing Manager / Brand Marketing Manager will have:
* A love for words - this is the most important bit!
* The ability to communicate succinctly and simply
* Excellent verbal and creative judgement
* Prior experience with brand comms and/or writing in a complicated environment
* Be a strong communicator
* Be data-curious and have the skills to dig into numbers, measure the impact of brand
marketing campaigns.
* Be familiar with both qual- and quant- research tools


This is an excellent opportunity for the Product Marketing Manager / Proposition Marketing Manager / Brand Marketing Manager to play a pivotal role in a high-growth business at an early stage as they start a period of significant business growth.

Intelligent People is a specialist Product Marketing Manager recruitment agency.

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