EMR

Senior Planning Marketing Manager

Recruiter
Location
England, London, City of London
Salary
£55000 - £65000 per annum + Bonus + Benefits
Posted
14 Nov 2017
Closes
12 Dec 2017
Ref
1629508
Marketing Disciplines
Planning
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Responsibilities:

  • Partner with product proposition team to deliver annual and quarterly plans to meet agreed commercial objectives
  • Measurement and reporting of quarterly plans for internal and external stakeholders
  • Recommend and deploy an effective programme of test and learn activities to build capability
  • Ensure effective Performance Targets and Metrics are in place, running a cross-departmental combined scorecard
  • Analysis, recommendation and optimisation of marketing activity for all stakeholders
  • Budget management and reporting

Requirements:

  • Solids track record of marketing planning in a B2C environment
  • Demonstrable experience across retail banking, travel money or consumer finance
  • Knowledge across marketing disciplines including ATL, customer, digital & performance marketing

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