Data Strategy Director - CRM & digital

Location
England, London
Salary
£75000 - £80000 per annum + Excellent benefits
Posted
10 Nov 2017
Closes
08 Dec 2017
Ref
KM23336
Marketing Disciplines
B2C
Industry Sector
Agency
Contract Type
Permanent
Work Experience Level
Director
Agency-side or Client-side
Agency Side

Data Strategy Director - CRM & digital

Global Marketing Agency

THE CLIENT

My client is looking to hire an experienced data driven, multichannel CRM expert to join in a senior role supporting key clients.

Working in this senior leadership role you will manage a team of data strategists, as well as working closely with other members of the senior leadership team to work towards a continued innovative approach to data planning and CRM strategy overall.

You will be driving the science behind great marketing communications ensuring that customer contact is always optimised, personalised and well measured. Day to day tasks include leading a team to define data roadmaps, develop measurement frameworks and campaign targeting plans, whilst consulting with the client on all things data!

You will lead on making strategic recommendations around targeting, segmentation, CRM/loyalty, digital analytics, media performance and attribution as well as how all of these can be stitched together to form an overarching CRM strategy.

You will of course be client facing, comfortable working with creatives, planners and analysts to ensure data is driving all targeted campaigns.

The culture is dynamic, fast paced and innovative.

EXPERIENCE REQUIRED

  • Extensive experience in data driven CRM ideally from agency side encompassing digital media including social, mobile and website
  • Expert in defining customer journeys and the data roadmaps to support them
  • Proven delivery of data strategy including test and learn, comms performance measurement and campaign evaluation for large scale customer led clients
  • Track record in managing and inspiring teams
  • Excellent written and oral communication skills
  • Skilled in presenting complex data and information to non-technical audiences
  • Experience of agency pitch work would be beneficial
  • Thought leader in data planning and CRM
  • Excellent problem solving and analytical skills

POSITION - Data Strategy Director - CRM & Digital

LOCATION - London

SALARY - £75k - £80k plus benefits


TO APPLY

For further information or to apply please contact:

Kate McDermott
Management Consultant - Blue Pelican Marketing
01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com

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