Data Planner - eCRM / email marketing

Location
England, London
Salary
£35000 - £40000 per annum + Excellent benefits & training
Posted
10 Nov 2017
Closes
08 Dec 2017
Ref
KM2333
Marketing Disciplines
B2C
Industry Sector
Agency
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Agency Side
Job Role
Agency

Data Planner - eCRM / email marketing

  • Highly sociable working environment, down to earth team
  • Genuinely fascinating work across multiple group brands
  • Supported by a very strong, wider comms and digital planning team

We are looking to hire an ambitous Data Planner to work on the delivery of exciting, insight driven, targeted communications.

You will be working across multiple industry leading brands, delivering CRM data strategy and insights around improving marketing ROI.

You will be experienced in customer journey planning, targeting, segmentation and customer loyalty programme development.

POSITION - Data Planner - eCRM / email marketing

LOCATION - Central London

SALARY - £35k - £40k & excellent benefits

EXPERIENCE REQUIRED

  • You will have experience in data planning for large volume Direct Marketing programmes and perhaps moved into digital or integrated CRM programme delivery more recently
  • You will have skills in developing data targeting strategies, managing data purchasing, processing and delivery
  • You will also be analytical, with experience in developing reporting dashboards; illustrating campaign effectiveness, customer profiling and modeling / segmentation
  • You will have some experience in working with third party data partners / providers / agencies
  • You will know how to apply statistically robust test and learn strategies within direct communication channels
  • You will have a good understanding of CRM, email and database platforms and be confident talking to clients about the 'art of the possible' in terms of highly personalised, customer led, real time engagement

TO APPLY

For further information or to apply please contact:

Kate McDermott
Management Consultant - Blue Pelican Marketing
01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com

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