Intelligent People Ltd

Ad Operations Manager

Location
England, London
Salary
£35000 - £40000 per annum + 10% bonus
Posted
10 Nov 2017
Closes
08 Dec 2017
Ref
DA6893
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
Client Side Ad Operations Exec / Ad Operations Manager / Ad Operations Analyst


Central London
£35-£40k, bonus, benefits

Working for a global travel brand with millions of daily visitors who are experiencing double digit growth, the Client Side Ad Operations Exec / Ad Operations Manager / Ad Operations Analyst role involves being part of a sophisticated and growing in-house digital media team who acquire and drive traffic across a number of high profile global brands.

The Client Side Ad Operations Exec / Ad Operations Manager / Ad Operations Analyst will support the Display team in dynamic creative testing and optimisations for all consumer travel and holiday brands, which would suit an experienced Ad Operations/Digital Creative professional looking to make their mark in an innovative and growing tech company.

The Client Side Ad Operations Exec / Ad Operations Manager / Ad Operations Analyst will:

-Support the Display and other Growth Marketing channels to execute dynamic creative campaigns and fast paced test & learn programmes, leveraging the in-house DoubleClick stack
-Co-own and be responsible for, alongside the Display Analysts, creative testing roadmaps to drive a continual, always on programme driving growth in customer acquisition through creative testing and optimisation
-Work with our in-house Global Creative Services team to procure assets for display creative projects and ensure all executions follow our brand guidelines
-Run a proficient A|B testing programme, leveraging our suite of growth marketing tools, including full DoubleClick Digital Marketing stack
-QA and troubleshoot HTML5 creatives, 3rd party tags and other digital advertising creative assets
-Work with our marketing automation team on product and destination feeds to build these into our display programmes for automated dynamic creative, leveraging audience buys through our in-house DSP to deliver the right message to the right user in line with strategic goals
-Work alongside our Analytics and Data Insights team to analyse key metrics throughout campaign and identify opportunities for testing and optimization, ensuring campaigns and tests operate as expected
-Provide insights and analysis to the Display Manager and Growth leadership to support digital media strategy and spend decisions
-Work with the Display Analysts and Ad Ops Analyst to map dynamic creative to audience buying strategies, providing optimisation and testing programmes in-line with our key audiences
-Coordinate execution with the Operations & Marketing Technology team, identifying operational and technology requirements, and sharing wins and learnings from tests

Candidates for the Client Side Ad Operations Exec / Ad Operations Manager / Ad Operations Analyst role must have:

-A minimum 2 years' experience in an ad-operations role, with a focus on dynamic creative, supporting large scale global display campaigns, either agency or client side.
-Experience of the DoubleClick Digital Marketing stack, especially DoubleClick Campaign Manager and DoubleClick Studio or similar products. Experience with Google Web Designer/Adobe Animate desired.
-Superb general troubleshooting skills and strong attention to detail
-Familiarity with other display, video and social ad management platforms ideal
-Understanding of operational processes for online digital marketing campaigns
-Ideally experience in working with product feeds for dynamic creative
-Track record of running successful creative testing programmes through digital advertising platforms, leveraging dynamic creative templates
-Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to key stakeholders
-A collaborative approach and ability to interact with cross-functional teams including engineering, creative and product
-Other desirable experience includes HTML, HTML5 and javascript and experience in Internet technologies such as HTTP, XML, JSON, HTML, CSS, JavaScript, web servers, and other internet/networking-related protocols.

The Client Side Ad Operations Exec / Ad Operations Manager / Ad Operations Analyst will have many directions for career development, including analytics, product management, performance marketing or upwards within Ad Operations.

The Client Side Ad Operations Exec / Ad Operations Manager / Ad Operations Analyst role will offers a great environment, regular social gatherings like our monthly "Team Bar", chill-out and lunch areas and a range of other benefits including free drinks, snacks/fruit and breakfast.

Intelligent People is a specialist Client Side Ad Operations Exec recruitment agency.

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