Intelligent People Ltd

Digital Marketing Manager

Location
England, London
Salary
£40000 - £45000 per annum + share options,
Posted
09 Nov 2017
Closes
07 Dec 2017
Ref
MAJO0000006995
Marketing Disciplines
Digital / Online Marketing
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Working for an internationally focussed start-up with a real-time, digital logistics proposition the Digital Marketing Manager / Product Marketing Manager will be responsible for all consumer content across digital touchpoints - website, external comms, and third-party initiatives/websites.

A ruthlessly enthusiastic and personable Digital Marketing Manager / Product Marketing Manager will support the Marketing Director with sales initiatives through partner channels, needing someone who is both a strategic and creative thinker.

The Digital Marketing Manager / Product Marketing Manager will:

*Own the development of product positioning and messaging
*Develop product marketing strategies and plan execution
*Work with channel partners to plan, design, manage and execute marketing campaigns
*Define and test campaigns with partners and channels (website, transactional booking emails, marketing emails, Facebook adverts, SEO content and LinkedIn)
*Work with product team to increase web engagement and conversion
*Manage monthly eNewsletter (including content development, extracting data from database and design/set-up in MailChimp.)
*Support management of PR agency
*Community management of social, business and customer review channels
*Act as brand guardian
*Direct line management of an internal designer


The Digital Marketing Manager / Product Marketing Manager will have:
*4-5 years' experience as a Product Marketing Manager, Digital Marketing Manager, or similar role
*Track record of running marketing campaigns through affiliate partners
*A love for words - this is the most important bit!
*Creative thinker with strong writing skills and experience working with digital and design teams
*Analytical mind and strong quantitative skills
*Working knowledge of web analytics tools (Google Analytics, Hotjar)
*Experience in market analysis including customer segmentation and profiling
*Familiar with product marketing tactics (e.g. integrated marketing campaigns)
*Excellent communication skills
*Keen eye for detail

This is an excellent opportunity for the Digital Marketing Manager / Product Marketing Manager to play a pivotal role in a high-growth business at an early stage as they start a period of significant business growth. They have thousands of customer reviews online and they need someone to tell the world about it!

Intelligent People is a specialist Digital Marketing Manager recruitment agency.