Data Strategy Director
Data Strategy Director
Global Marketing Agency
My client is looking to hire an experienced data driven, multichannel CRM expert to join in a Director grade role supporting a recent new business win.
Working in this senior leadership role you will manage a team of data strategists, as well as working closely with other members of the senior leadership team to work towards a continued innovative approach to data planning and CRM strategy overall.
You will be driving the science behind great marketing communications for this blue chip brand, ensuring that customer contact is always optimised, personalised and well measured. Day to day tasks include leading a team to define data roadmaps, develop measurement frameworks and campaign targeting plans, whilst consulting with the client on all things data!
You will play a leadership role in the sourcing of insights through multiple channels (social, mobile, website, SMS and email) in order to deliver a truly connected data-inspired CRM plan.
You will of course be client facing, comfortable working with creatives, planners and analysts to ensure data is driving all targeted campaigns.
The culture is dynamic, fast paced and innovative.
- Extensive experience in data driven CRM ideally from agency side encompassing digital media including social, mobile and website
- Proven delivery of data strategy including test and learn, comms performance measurement and campaign evaluation for large scale customer led clients
- Track record in managing and inspiring teams
- Excellent written and oral communication skills
- Ideally experience in trigger based customer marketing communications
- Skilled in presenting complex data and information to non-technical audiences
- Experience of agency pitch work would be beneficial
- Thought leader in data planning and CRM
- Excellent problem solving and analytical skills
POSITION - Data Strategy Director
LOCATION - London
SALARY - £80k - £85k plus excellent benefits
For further information or to apply please contact:
Management Consultant - Blue Pelican Marketing
For more vacancies which may suit your needs, please visit us at www.bluepelican.com
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