Loyalty Campaign Manager

Location
England, Warwickshire, Rugby
Salary
£35000 - £45000 per annum
Posted
07 Nov 2017
Closes
05 Dec 2017
Ref
JN -082017-134040
Marketing Disciplines
Analysis, Business Intelligence, Insight, Planning
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
Insight Manager

Loyalty Campaign Manager - Rugby - c£40,000 (possibility to negotiate) + Benefits

  • Amazing team culture
  • Massive brand-named customers
  • Exciting established company but still growing
  • Career development
  • Opportunity to work within cross functional teams

The company recruiting the Loyalty Campaign Manager

A passionate international company who are constantly investing in their brand and employees. This award-winning company will challenge you and support progression, offering a great place to work with a strong focus on the team environment and rewarding hard work.

  • Strong values /culture
  • Clear career path
  • Family feel
  • Events / charity and fundraising.

The role for Loyalty Campaign Manager:

As the Loyalty Campaign Manager, you will be the driver responsible for developing the company's customer profile in multiple sectors to improve acquisition and retention. You will utilise the CRM system to pull data and segment customer spend to identify RFV (recency, frequency and value) using this insight to promote trigger campaigns. You will identify marketing objectives utilising the correct data needed to support communication identifying triggers for customers throughout their customer journey with the support of the Senior Marketing Executives.

  • Segmenting your customer base using RVF
  • Setting marketing objectives for each segment identified
  • Supporting insight to drive loyalty campaigns
  • Management of CRM system
  • Reporting insight to senior stakeholders
  • Customer life-cycle communication plans

The requirements for Loyalty Campaign Manager:

  • Data manipulation to provide marketing insight
  • Demonstrable experience with CRM segmentation
  • Excellent Excel - including Pareto charts
  • Loyalty campaigns
  • Analysing customer journey

The package for Loyalty Campaign Manager:

  • £35 - £40,000 (some negotiation /flexibility depending on experience)
  • Bonus
  • 25 days holiday + stats
  • Pension
  • Amazing team culture
  • Great office environment

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